'LOST' finds Viral Marketing

'LOST', the cryptic ABC hit show, has come back for a new season. In the ever dwindling selection of television programming, it seems that there is a light at the end of the bad reality tv tunnel. In order to generate buzz for its new season, it seems that the minds behind LOST are employing some viral marketing techniques. In many cities connected to the show, interesting connections have been popping up in the last week or so.

There's the Oceanic Airlines billboard located in Sydney (the destination of doomed Oceanic flight 815) , complete with a seemingly grassroots message scrawled on it:

Travelers in the Los Angeles area noticed this van driving around LAX airport: Oceanic Airlines, mind you, does not exist.

ABC also sent out the following press release in anticipation of LOST's premiere:
"Oceanic Airlines is excited to announce your chance to get the Golden Pass. The Golden Pass truly is an adventure of a lifetime, allowing you to fly anywhere in the world, anytime you want, and as many times as you want. For more information on how to get your Golden Pass, tune-in to the premiere of Eli Stone on ABC."



The show is no stranger to unorthodox marketing techniques. In the past, commercials for the show's "Dharma Initiative" have played during breaks, adding more mystery to the already confusing programming. This new initiative (pardon the pun) adds much to the show. It seems that in the drought of new and interesting primetime television, ABC is looking to make "LOST" a more interactive experience, rather than a simple television program. By adding more facets to the "LOST" concept, viewers create a community in which they discuss the show and increase their intrigue.